Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Smart Ways To Market Your Company’s Brand
One word can define perhaps the most important step to ensuring an effective branding strategy: teamwork. Even with a high-quality branding strategy, you’ll be spinning your wheels if everyone in your company isn’t on the same page — and you’ll be wasting time and money. Is your sales team consistent with your company’s brand image?
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5 Benefits That Referral Programs Provide — And How To Get Them
Implementing a referral program can optimize your business’ sales cycles, producing qualified prospects that will maximize your sales funnel. Leading to a better ROI than cold calling or generating brand-new leads from scratch, referral programs can drive your marketing efforts further. 5 referral programs benefits include:
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What Marketing Solutions Work For Service Industries?
Most small businesses in the U.S. that gross under $1 million in sales are service industry companies. These businesses often get caught in the trap of placing most of their emphasis on just staying in business rather than on developing overall, long-term strategies for success. Unfortunately, that means less opportunity to grow your company. Marketing solutions…
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Best Ecards For Business? 3 Tips To Guide Your Selection
Using a combination of traditional mail and email, businesses can develop a highly efficient strategy to connect with existing customers, generate leads and increase brand awareness. Built on a foundation of a strong customer retention program, ecard programs in particular give businesses a low-cost communication method. What are the best ecards for business? Businesses should…
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Customer Prospecting: 3 Strategies That Work
Need to improve the results of your customer prospecting strategy? The right approach can include referral programs, cold calling, direct mail, autoresponders or blogs, along with many other options. Direct-mail campaigns get proven results, and should generally be a part of the prospecting strategy for any business. Use these three strategies for better results:
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How Turnkey Email Marketing Solutions Benefit Small Business Across Industries
As your business grows, you might find that it’s difficult for your marketing team to keep up. Small businesses across industries often turn to a company that can provide email marketing turnkey solutions. With a team of professionals dedicated to your business’ success, you can optimize your marketing efforts.
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Custom Marketing Solutions That Optimize Your Business’ Strengths
Do your marketing campaigns get the results you’re after — results that your business needs to stay not only solvent but growing? Custom marketing might be the next step you should take to produce the ROI you need.
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Why Direct Mail Options Reach Targeted Consumers
Direct mail stands as one of the most effective marketing tools around. It’s a proven method that continues to produce. As part of your overall marketing strategy, and combined with other successful tools like business e-cards, email marketing campaigns, and customer retention programs, direct mail will position your business for optimal ROI.
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Customized Marketing Solutions: Whether Your Business Is Big Or Small, They Impact Your Bottom Line
Think most businesses don’t need customized marketing solutions? That’s true only if you want to keep your business locked into its past performance, and stunt its growth. Customers have changed, and the way they buy has changed, too. That’s why every business can benefit from customized marketing solutions: A finely tuned marketing program will target your…
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Why Cross-Media Marketing Campaigns Hit The Mark — No Matter What You’re Selling
Whenever you decide to begin a new marketing campaign, the end result should provide a significant return on the investment, or ROI. That’s why it’s important for businesses to take the time to evaluate the best strategy moving forward, one that will get results. Cross-media marketing campaigns could be just what you’re looking for — they…
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Effective Customer Satisfaction Surveys Should Follow These 5 Rules
Customer satisfaction surveys are an effective tool businesses can use to gauge success. A well-developed survey with a long-term strategy can provide valuable insight as to why customers selected your company, and how your business can strategize change to boost marketing ROI. To be successful, however, a customer satisfaction survey should follow five guidelines:
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Database Continuity: How To Preserve That Hard-Won List
One of the most important components of a strategic marketing plan is your database. At the most basic level, without an effective database, you won’t have anyone to sell to. And businesses need a solid database of email and postal addresses through which to generate interest in products and services.