Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Unlocking the Potential of Your Client Database with Automated Real Estate Marketing
Managing, overseeing, and staying in touch with your audience of contacts and customers is rarely easy. With so much data to interpret and expectations to meet, it’s not uncommon for companies of all sizes to experience some degree of strain as they try and keep up with their customer’s needs. This is where automated marketing…
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4 Questions to Start Your Spring – The Answers Might Surprise You
February and March. These can be “bad words” in our industry. We generally celebrate when either one, or both, of these months are over. Take this slower time to get ready for a strong spring and summer season. When April/May hits, it’s probably too late to get started. What would make this spring different than…
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Halo Programs to Exhibit Mortgage CRM at the 2019 MBA Technology Solutions Conference
Halo Programs is pleased to announce we’ll be exhibiting our mortgage CRM technology at the Mortgage Bankers Association’s Technology Solutions Convention & Expo in Dallas, Texas, from March 24-27. Visit us at booth #701 to demo MyCRMDashboard.com and learn about how our mortgage technology solutions are helping mortgage lenders, banks, and credit unions generate exclusive…
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Halo Programs Announces Reputation Management Technology Inside CRM Software
WALLED LAKE, MI (January 8, 2019) – Loan officers and real estate agents will soon have an easier time establishing social proof thanks to Halo Programs’ latest addition to their platform’s offerings. Social proof is what consumers look for when starting their home buying journey online. With Halo Programs’ new reputation management service, asking for…
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Join Us in Vegas for LeadingRE 2019 Conference Week!
Excitement Builds For LeadingRE 2019 Ready to engage with leaders in real estate from around the globe? Halo Programs is pleased to announce it will be exhibiting at this year’s LeadingRE 2019 Annual Conference Week. Bringing together the power of the world’s largest community of independent real estate firms, the renowned professional development event will…
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Mortgage CRM Software – Everything To Know
Consider this your one-stop guide to (nearly) everything you need to know about mortgage CRM software and its myriad of benefits to your customers, your loan officers, and your bottom line. In the digital age, automated marketing has become a driving force of repeat business, and customer satisfaction is more important than ever. Choosing the right…
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FinancesOnline Awards MyCRMDashboard Mortgage CRM Great UX and Rising Star
Halo Programs’ MyCRMDashboard Mortgage CRM Presented with Two CRM Software Awards by Reputable Platform for Software Reviews. Halo Programs’ MyCRMDashboard Mortgage CRM software has recently been distinguished with two esteemed awards from FinancesOnline, a go-to platform for quality reviews on SaaS solutions. The cloud-based mortgage CRM earned their 2018 Great User Experience and 2018 Rising…
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How MyCRMDashboard Helps North Shore Bank Generate Leads & Stay Top of Mind: A Case Study
Mortgage CRMs offer a litany of benefits to lenders, especially those few designed specifically for the mortgage industry. Keeping in touch with past and current clients can be a challenge, but a good mortgage lead generation CRM also provides marketing automation to take that burden off the loan officers. Halo Programs ran a case study…
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A Guide to Choosing Mortgage CRM Software
If you’re in the market for a new mortgage CRM software, there are perhaps hundreds of options to choose from. To create a shortlist and eventually make a final decision, you’ll need a list of criteria to compare each CRM in an organized way. This article will help you identify which key features to look…
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The Future of Automated Real Estate Marketing: MyLeadDashboard.com
In the real estate industry, following up with clients and prospects is perhaps the most important part of maintaining sustainable growth. But if your goal is to capture as many real estate leads as you can, you need to generate prospects easily and follow up with all of them rapidly and extensively, even years after…
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11 Frequently Asked Questions About Mortgage CRMs
Customer Relationship Management (CRM) software has grown by leaps and bounds since its original conception in the late 1990s. Today, there are hundreds of CRMs on the market. Some are broad in scope, designed to be implemented into almost any industry. But many others are industry-specific and contain features that you can’t find in generic…
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Kirk King to Speak at VMLA Annual and NE Mortgage Conferences 2018
We’re excited to participate in two wonderful events next month! The Virginia Mortgage Lenders Association Annual Convention takes place from September 20-21, 2018 at the Hilton Norfolk The Main in Norfolk, VA. The conference will cover pertinent topics that include discussion of best practices as well as latest approaches to today’s lending challenges. It’s a…