Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Here’s How a Mortgage CRM Can Improve the Quality of Your Lead Generation
It’s impossible for any company to survive without consistent lead generation. Without a steady influx of new and qualified leads, then your mortgage lending business will be unable to grow. Thankfully, there’s an easy way to seamlessly, and autonomously, improve lead generation for your company. With a mortgage-specific CRM software, you’ll be able to use…
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Halo Programs Named to HousingWire’s 2020 Tech100 List
Halo Programs is recognized among leading technology solutions in the real estate industry. Halo Programs’ MyLeadDashboard, an automated marketing solution for the residential real estate industry, was named to HousingWire’s 2020 TECH100 list on March 2. MyLeadDashboard drives repeat business for agents with automated client follow-up and hands-free “just listed/just sold” prospecting programs. “Our company’s…
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Excitement Builds for LeadingRE 2020 Conference Week
Halo Programs to sponsor the 2020 Leading Real Estate Companies of the World Annual Conference Week. Ready to engage with leaders in real estate from around the globe? Halo Programs is pleased to announce it will be sponsoring at this year’s LeadingRE Annual Conference Week. Bringing together the power of the world’s largest community of…
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A Better Way to Handle Marketing
Story as published in Scotsman Guide, the leading resource for mortgage originators. By Kirk King, President of Halo Programs, Inc. The majority of a mortgage originator’s time is spent managing and meeting borrower expectations, networking with prospective clients and industry peers, and maintaining strong relationships with referral partners. Keeping up with those tasks is a…
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Halo Programs Announces SMS Text Messaging Functionality Inside Mortgage CRM
New integration allows loan officers to send SMS text messages to contacts through MyCRMDashboard Halo Programs, Inc. is pleased to announce a new software feature. Halo Programs connected its mortgage CRM software with Twilio’s communication platform. This technology integration enables users of MyCRMDashboard to create conversations with their prospects, customers and referral partners through SMS….
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MyCRMDashboard Featured in Fintech Product Showcase by HousingWire Magazine
Halo Programs Provides Automated Marketing For LOs MyCRMDashboard provides LOs an automated platform to stay in touch with borrowers While it’s important for loan officers to win new business, it’s just as important to stay front-of-mind with past borrowers. Lenders have a poor track record of capturing repeat business, retaining less than 8% of their…
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Halo Programs Announces Integration with MooveGuru
Halo Programs, Inc. is pleased to announce a new integration with MooveGuru. Halo Programs’ real estate marketing software is now connected with MooveGuru’s Mover Platform. This partnership creates savings that are passed on to the consumer through their real estate agent. “This addition to MyLeadDashboard has the potential to save consumers millions on their moving…
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Pain Points Lenders Can Resolve With Mortgage CRM Technology
Story as published in MReport, your trusted source for mortgage banking news. By Kirk King, President of Halo Programs, Inc. Thanks to mortgage CRM technology, lenders can address many of the pain points they face. This means lenders can improve their time management, lead generation, and customer retention rates, as well as providing the best…
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Halo Programs Announces Integration with Testimonial Tree
Halo Programs, Inc. is excited to announce a new integration with Testimonial Tree. Halo Programs’ real estate marketing and mortgage CRM software is now integrated with Testimonial Tree’s online reputation management system. This partnership will benefit real estate agents and loan officers by automatically passing online reviews between the two platforms. Kirk King, President of…
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Guide to Selecting the Best Real Estate Marketing Software
If you’re one of the many companies looking for the best real estate marketing software, then you’re undoubtedly familiar with just how many options are on the market. If you hope to create a shortlist of viable options for your company and its needs, then you’re going to need a set of criteria that will…
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Unlocking the Potential of Your Client Database with Automated Real Estate Marketing
Managing, overseeing, and staying in touch with your audience of contacts and customers is rarely easy. With so much data to interpret and expectations to meet, it’s not uncommon for companies of all sizes to experience some degree of strain as they try and keep up with their customer’s needs. This is where automated marketing…
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4 Questions to Start Your Spring – The Answers Might Surprise You
February and March. These can be “bad words” in our industry. We generally celebrate when either one, or both, of these months are over. Take this slower time to get ready for a strong spring and summer season. When April/May hits, it’s probably too late to get started. What would make this spring different than…