Explore Our Technology and Marketing Innovation Blog

Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.

A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.

We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!

  • Tech Entrepreneur Marc Mandt Takes on Another New Challenge as the CTO at Halo Programs

    Tech Entrepreneur Marc Mandt Takes on Another New Challenge as the CTO at Halo Programs

    WALLED LAKE, Mich.–(BUSINESS WIRE)–For more than 50 years, Halo Programs has provided valuable industry-specific automated marketing to mortgage, real estate companies, and HVAC contractors, with tools designed to generate low-cost, high-yield customer leads. Over the last 10 years, the company has developed 3 industry-specific CRM solutions. It has taken another big step by promoting tech…

  • Understanding How the Mortgage Sphere of Influence Marketing Works

    Understanding How the Mortgage Sphere of Influence Marketing Works

    The concept of using your sphere of influence in marketing isn’t a new one. You should look to your connections when you want to build or grow. Your particular sphere of influence could include current and previous business connections, family, friends, and college contacts. It could also include your softball team, your barber, and your…

  • Contractor Marketing: How to Ask for (and get) Referrals

    Contractor Marketing: How to Ask for (and get) Referrals

    One of the most effective contractor marketing strategies is word of mouth marketing. This includes getting your customers to refer others to you. If you do a great job and have great customer service, then your past customers will be happy to refer their friends and family to your business. But how often do you…

  • Effective Contractor Marketing Strategies: Boost Your Local Presence

    Effective Contractor Marketing Strategies: Boost Your Local Presence

    Contractor marketing extends beyond your online visibility and local advertising. Engaging with your local community can be a powerful way to promote your business. Wondering how to kickstart your local contractor marketing strategy? Here are some valuable tips: 1. Sponsor Local Events: Identify events in your community seeking sponsors. Partner with events that attract your…

  • The Psychology of Social Proof: How It Influences Real Estate Choices

    The Psychology of Social Proof: How It Influences Real Estate Choices

    Social proof is a fascinating and influential concept that greatly impacts real estate decisions. It happens when people look at the actions and opinions of others for guidance. In simpler terms, it’s like following the crowd, especially when you’re unsure about what to do. In real estate, social proof shows up in various ways: Peer…

  • Autumn Marketing Success Strategies

    Autumn Marketing Success Strategies

    As the cool autumn breeze starts to settle in, it’s the perfect time to rev up your marketing efforts and ensure a successful fall season for your heating and cooling company. With the changing weather come new opportunities to boost your business. If you’re seeking innovative ways to elevate your marketing strategy for the upcoming…

  • Unlocking Success with Drip Marketing: A Guide for Loan Officers

    Drip campaigns are robust tools in email marketing, invaluable for nurturing customer relationships and maintaining a healthy and responsive email list. Specifically for loan officers, they offer an effective approach to garner referrals and new customers. A well-executed drip campaign involves a mix of informative content, practical advice, and a blend of online and offline…

  • Boosting Your Real Estate Open House with Neighborhood Engagement

    Boosting Your Real Estate Open House with Neighborhood Engagement

    You know how a great play keeps the audience hooked from start to finish? Well, selling a house is kind of like putting on a show. You want to grab people’s attention, keep them engaged, and leave them with a memorable experience. So, how do you do it? Start by turning your open house into…

  • Clients for Life Await

    Clients for Life Await

    Story as published in Scotsman Guide, the leading resource for mortgage originators. By Kirk King, President of Halo Programs, Inc. Every client has the potential of becoming a million-dollar sale. Once you realize the value of each borrower, you can begin to implement a system so you don’t lose them to the competition without even…

  • Making CRM Software Work for Your Mortgage Company

    Making CRM Software Work for Your Mortgage Company

    Using CRM software can be a game-changer for your mortgage company, helping you provide better customer experiences and grow your business. But adopting this software can be a bit tricky. If you’re thinking about switching to a new CRM system or want to improve how you use your current one, we’ve got some tips to…

  • How to Use Monthly Real Estate Mailers

    How to Use Monthly Real Estate Mailers

    Mailers are a tried-and-true marketing strategy for Realtors. They’re designed to build awareness and are most effective when done over time. Did you know that the direct mail household response rate of 5.1% is far higher than email (.6%), paid search (.6%), online ads (.2%), and social media (.4%) combined? Monthly Mailings Get Results Studies have…

  • Here’s How a Mortgage CRM Can Improve the Quality of Your Lead Generation

    Here’s How a Mortgage CRM Can Improve the Quality of Your Lead Generation

    It’s impossible for any company to survive without consistent lead generation. Without a steady influx of new and qualified leads, then your mortgage lending business will be unable to grow. Thankfully, there’s an easy way to seamlessly, and autonomously, improve lead generation for your company. With a mortgage-specific CRM software, you’ll be able to use…